Why does your business need SEO?
So you launched your brand new website, you made your tests and everything is running smoothly. All, but one thing. There are no incoming visitors! This is a common occurrence to businesses and entrepreneurs that don’t know how Search Engine Optimization (SEO) works and how it can provide value to the company.
Why does your business need SEO?
There’s a saying between us marketers that goes: “if Google can’t find it, it doesn’t exist.” This is SEO at its core. A discipline that helps businesses increase their online presence and ranking in search engines organically.
In this digital era 85% of online buyers find the products they are looking for through search engines. It is crucial to have SEO strategies that help your business stand out from the competition.
But when everyone else is doing it, how can you make sure your SEO strategy will place you higher in the Google ranking?
Why is a SEO audit important?
SEO is the combination of many things that make up your website. All of them are equally important. A website with great SEO has great coding, compliance with Google’s requirements, and relevant content.
If you notice that your website does not figure on the top spots of a related Google search, it is more than likely that one of its elements is dragging it down. This is where SEO audits come in.
A thorough analysis of your website can help pin-point what is affecting your site and how to solve it. Nonetheless, this is not an easy task. Because SEO is impacted not only by your actions but also by the behavior of other pages, potential customers, and visitors it is key to analyze both the inside and outside of your website.
- Website Code
- Site Maintenance
- Content Relevance
- Headings Hierarchy
- … and this is just the top of the iceberg!
What to ask SEO consultants?
SO you’ve decided to go for an audit. That’s great! But how do you know that you are hiring an expert and not just smoke and mirrors? Well, any reputable SEO consultant will be able to answer the following questions clearly:
- With whom have you worked in the past?
When it comes to digital marketing, every business has access to the same tools and opportunities. But, sometimes it is best to hire experts that understand your business, vision and objectives. That’s why we always recommend seeing the experience of any consultant. That way you can make sure there won’t be any time wasting explaining the company, the product or the service.
- How are you going to improve my search engine ranking?
Improving a website’s SEO is not just flicking a switch. In most (if not all) cases, a SEO expert will detail a series of steps he or she will take to make your website rank better.
- Will you communicate any changes you make on the website?
This depends completely on you, as a client, to establish a workflow you and the SEO expert are most comfortable with. Some business owners leave all the decisions to their consultants, while others want to be aware of every single change that is done on their website.
We suggest meeting with the specialist and talk about your expectations and learning more about their previous clients, experience, and work process. Good results can be hindered if there isn’t a spark between the client and the expert.
Does SEO increase sales?
It is important to understand that SEO is part of a bigger marketing strategy that yes, its objective could be increasing sales through digital channels. With that being said, SEO does not increase sales on its own (at least not dramatically). But, it does increase visibility, reach, and brand awareness which are the first stages of any conversion funnel.
In other words, SEO increases the opportunities your digital channels have of turning visitors, into leads, into customers.
Why hire an SEO company?
Search Engine Optimization does have a certain level of difficulty. It is not impossible but it does require specialization, understanding of search engine requirements, and staying up to date with the latest changes in search algorithms and rankings.
An agency that specializes in search optimization not only has that knowledge but also has specialized tools that freelancers might not have access to. If you want to obtain the best resources, knowledge, and results there’s no better than a SEO focused company.
Interested in boosting your website’s performance? Take a look at our SEO Services, here.
How hard is it to learn SEO?
It is not hard, but it does require dedication as there is lots of information out there. We suggest you reach out to a school or take a certified course. Yes, there’s free assets and guides online, but nothing’s better than learning from someone who’s specialized in search engine optimization.
As you can see, SEO is more than just changing your website. It requires a deep understanding on how search engines work and any changes they make in their functionality. Nonetheless, it is a crucial tool in any digital marketing strategy as it is the best way to increase brand awareness and overall reach without investing in online advertising.
It may take a while to yield results but in the long run SEO does provide better leads. If a correct optimization is done, your website and content will reach people that are actively searching for it. Think about your visitors as someone stranded on a desert and SEO is a billboard that says: “water here”.