Using Content Intelligence to Empower Your Marketing Strategy
As Google continues to prioritize websites that offer valuable, well-written content, content marketing remains one of the most effective ways to improve your website’s SEO.
In an era where customers have become saturated with ads, content marketing is also an effective way to indirectly advertise your products and services without losing the interest of your audience.
Impactful content marketing, however, requires the right strategy – and that strategy needs to be based on real, actionable data. Thankfully, making use of content intelligence can provide you with the data you need to empower your content marketing strategy.
What is Content Intelligence?
According to the American Marketing Association, content intelligence is defined as “The systems and software that transform content data and business data into actionable insights for content strategy and tactics with impact.
“In other words, content intelligence is anything that enables content marketers to gather data from the content that they release and use that data to hone their content marketing strategy further. Content intelligence is made possible thanks to technologies such as machine learning, AI, and big data.
By making use of content intelligence, marketers can identify what is working and what isn’t in their content marketing strategy, pinpoint specific impacts that certain types of content have on the company’s audience, and more.
How Content Intelligence can be Used to Improve Your Content Marketing Strategy
Making use of content intelligence can improve the effectiveness of your content marketing strategy in a variety of ways. Just a few of the ways that content intelligence can boost your content marketing strategy include:
Telling You When to Publish Posts
The timing of when you publish your content is often just as relevant as the content itself. Your audience will have different levels of activity throughout the day, and the best time to publish your posts will depend on who your audience is, what you are trying to market, and more.
Content intelligence, however, provides you with the data that you need to determine the ideal timing for publishing new posts by showing you the publishing times that led to the best results in the past.
Telling You What Type of Content to Publish
By breaking down the type of content that you publish into numerous categories and detailing which types of content have been most effective in the past, content intelligence can go a long way toward helping you decide what kind of content you should create and publish.
This benefit also speeds up the creative process by narrowing down the broad range of content types into just a few different ones that will bring the best results. It’s a lot easier to come up with a great piece of content when you know what type of content you need to create, and content intelligence makes that possible.
Telling You Where to Promote Your Content
Writing and publishing a great piece of content is only half of the battle. If you want to bring as many eyes to your content as possible, you will need to promote it after it has been published.
With limited resources, though, it can be challenging to know which promotion methods you should pursue and which ones you should pass over. Content intelligence, however, allows you to pinpoint the promotion methods that have brought the best results for previous pieces of content, enabling you to focus your promotion efforts on the ways that work best.
Highlight Why Content Succeeds or Fails
Content marketing can sometimes feel like a gamble, and it can be challenging to explain why a specific piece of content failed or succeeded.
When you make use of content intelligence, though, you can access valuable insights into why a specific piece of content performed as it did. These insights enable you to pinpoint what works and what doesn’t then use that information to improve your content marketing strategy.
Pinpoint Opportunities for Improvement
Content intelligence can highlight potential areas for growth in your content marketing strategy; this makes it easy for content marketers to find quick ways to improve the effectiveness of the content that they publish.
Thanks to all of these benefits, content intelligence can completely revamp your content marketing strategy, turning it from a process of guesswork into a calculated, data-based approach to content marketing that is far more likely to bring value to your company.
How Bexi can Help You Make use of Content Intelligence
Content intelligence is a revolutionary form of content marketing that offers a wide range of considerable benefits. Unfortunately, much of the technology and resources needed to implement a content intelligence-based marketing strategy are still out of reach for small to medium-sized businesses.
At Bexi, though, we can help businesses of all sizes make use of content intelligence in the most effective way possible.
By leveraging the latest technologies and methodologies, we at Bexi can apply our content intelligence system to the content that you publish, providing you with a treasure trove of invaluable data that you can use to empower your content marketing strategy.
In addition to providing you with this data, we will also work to help you analyze it and use the information that you collect to create a more practical approach to content marketing.
If you would like to learn more about how Bexi can help you take advantage of the many benefits that content intelligence has to offer, feel free to contact us today!