SEO ranking factors 2022
#1 Core Web Vitals Optimization
Last year, Google officially announced one of their biggest updates: Core Web Vitals, the new metrics Google previously referred to as “user experience.”
CWV metrics are now officially a ranking factor:
- LCP (Largest Contentful Paint): The time it takes for most of the content on your page to load.
- FID (First Input Delay): the time it takes for your page to respond to your user’s first interaction.
- CLS (Cumulative Layout Shift): defines how many layout changes occur during the use of the page.
The “Page Experience” tab in Google Search Console indicates the percentage of pages that comply with the CWV – and the errors that you must correct.
Another tool to test: https://pagespeed.web.dev/
#2 Other users’ questions – aka “People also ask“
According to a study by SEOClarity, 48.4% of the search results pages include these supplemental questions at the top.
This is a great opportunity to position your content in the first positions, even if your website is not in the first pages of results.
How to implement it?
- Identify the long-tail keyword in the form of a question.
- Include the question as an h2, h3, or h4 in your content.
- Answer the question clearly and directly.
#3 Passage Indexing
This new functionality from Google consists of extracting a certain fragment of your content and displaying it in the search results, along with your URL.
If you want to benefit from this functionality, follow the next steps:
- Create detailed content, with a global approach.
- Answer the most common questions from users.
- Structure your content logically.
#4 MUM and Keyword clustering
A few days ago, we explained that one of the most common mistakes in SEO is obsessing over keywords.
Google’s neural network is now capable of natural language processing (NLP).
In fact, a few months ago, they presented their new model known as MUM (Multitask United Model), capable of understanding the context and the user’s intention.
When writing your content follow these two parameters:
- Use a natural language, varied and enriched with synonyms. Just as you would using expressions that provide context.
- Create a “cluster” with your content including all the keywords that, even though they are different, constitute synonyms.
#5 New Structured Data for Videos
Recently, Google has released the new Seek Markup and Clip Markup.
You may have seen how Google and YouTube present videos in the search results, including a time bar, with the “Key Moments”.
Now you can increase the CTR of your videos, thanks to this structured data.
If you wanna know more check out Google’s documentation: https://developers.google.com/search/docs/advanced/structured-data/video?hl=es