SEO: How it can help your website to rank better

SEO: How it can help your website to rank better

What does SEO stand for?

SEO a.k.a. Search Engine Optimization is a digital marketing technique that ranks websites based on the relevance of their content and complexity of the coding. Search engines such as Google and Bing have certain parameters that web developers must comply with to guarantee the website will appear on the search result page (SERP). Both of these elements are equally important and can effectively improve or hinder the placement of a website.

Blogging as anything in life requires a lot of hard work and dedication; the content should be written and displayed to attract and retain new readers. Now, you might be thinking that sending your blog’s URL to your closest friends and family is enough to get the views rolling, right? Unfortunately no. Although it is a good start, we recommend using SEO Blog Posts techniques to effectively promote your blog without spending any money advertising it.

Seeing your blog entry as the first result in a SERP is a copywriter’s wild dream. This means that not only the content is relevant for many people, but it also displays great structure and compliance with Search Engine’s ever changing rules. If you are looking to improve your writing both for your audience and online algorithms, take a look at our recommendations to rank your blog posts higher.

What does this have to do with blogging?

As with any other website, an entry can be displayed on search engines if they are programmed correctly. Optimizing your blog using SEO means you are making it more visible to everyone without spending a penny. 

This article will share what we believe to be the best SEO practices that will help you get the most out of your blog posts. These are suggestions we use on our entries and we are sure they will make you look like a pro and grant you thousands of views month after month.

SEO Content Writing Tips:

  1. Know your audience

Yes we know, we always say this. But we wouldn’t mention it if it wasn’t important. Understanding what your audience is looking for​​—their pains and their interests—is the cornerstone of a successful blog as it will help you define keywords within the content that matches with their searches on Google or Bing. 

As a writer this helps you create more engaging entries that will effectively retain your audience and bring in new readers. Remember, at the end of the day the reader wants to obtain something in exchange for their time and attention, try to satisfy a need. This applies whether you are writing for your company, about a product or service, or just about anything.

  1. Use attractive titles

The title of a blog post is the very first thing the reader sees and it can either entice them to read more or drive them away. Remember, a catchy title appeals to the reader’s curiosity and interests.

Here are multiple ways to write an attractive title:

  • Ask a question: Peak the reader’s interest with a question that they might have at the back of their minds.

  • Use hard data: Facts and statistics are a great way to blow your reader’s mind from the get-go. News media often use this technique when writing their content.

  • Present a problem and a solution: As we mentioned in the first point, readers are looking for solutions to their problems. When you are talking about their needs you are also portraying yourself as the only solution.

Caution: Steer clear from any exaggerations or false information when writing a headline. Yes, it may attract more people at first but in the end, the content won’t meet their expectations, this will only hurt your credibility and professionalism.

  1. Format your content

Search engines use bots to “read” your content. By filling your headers, subheadings, meta descriptions, and more, you are telling Google what content is more relevant. In blogging these four essential places must include your keyword:

  • Title
  • Headers
  • Body
  • URL

Including the keyword within the first characters of your title and the body of your blog entry will boost your ranking

  1. Choose the right platform

Now we’ve covered the importance of well-structured content. But the platform your blogs are going to live in is just as important. You need to keep in mind that factors such as loading speed, page size, metadata, and the code of the website itself are taken into consideration when placing your blog on search engines.

This might sound like a lot, specifically to someone who doesn’t have any previous web development experience. But worry not, there are many blog-oriented platforms out there that can help you get started and provide you with the tools you need to turn your blog into a worldwide phenomenon. 

  1. Keyword Research

Now, this is a topic on its own as there are many techniques and tools that bloggers can use to determine the best-performing keywords for any given blog post. If you are interested in diving deep into this topic, Hubspot has a great guide on Keyword Research you can’t miss

Researching keywords not only will help you decide what to write about but will also grant insight into what your target audience is actually searching for online. There are some great tools out there to find out what people are looking for on the internet and any related searches around any given topic.

  • Google Trends: A free option curated by Google that displays information about every search you can think of. What’s great about this is that you can see geographical locations where a specific search is more popular and its related keywords.
  • SemRush: A more complete tool with a free version that grants users complete visibility on how a keyword is related to bigger search terms. 
  • Google Adwords: This is the most complex option of all as it helps users find related keywords that are being used to drive more traffic to the competition.

How can you know which keyword will work best?

Okay, this is where it gets somewhat tricky. In digital marketing, there are many ways to choose the right keyword for your blog. Here are the criteria: 

  • Relevance: Is the keyword related to the searchers’ needs? How does it tie the content with the solution of a problem? When choosing a keyword you need to think: Does my blog entry provide more value than other content already on the web? If the answer is no, don’t worry there are two more ways to pick a keyword.
  • Authority: Google is always looking to show its users the best information available from credible sources. A good approach to choosing a keyword is by defining how much authority you have on a specific topic? Now, authority is a double-edged sword as this is where big companies with big budgets are. That is why we recommend using authority only when you are extremely sure your content is of superior quality than the competition.
  • Volume: This relates to the number of people making the same search, thus increasing its popularity and volume. This is digitally known as jumping into the bandwagon. Trust us, this is your safest bet; if a lot of users are looking for the same exact thing, establishing a keyword under that criteria will definitely help you drive more traffic. 

In conclusion…

SEO is a great way to distribute your content in an organic, inexpensive way. Sure, optimizing a website to rank higher on Search Engine Results is a world of its own but the two main takeaways for a successful optimization are both relevant content and state-of-the-art coding. 

Remember, great blogs speak to a specific audience with unique interests and needs. If you are struggling to create appealing content, there are online tools that will allow you to define keywords while providing a great way to overcome writer’s block. So, unless you are a great web developer/code master, we suggest looking into the different platforms out there that enable its users to do what they do best: write amazing content. 

If this sounds like a chore, don’t worry. The best way to guarantee your blog will gain views is by hiring an agency that will work on creating amazing content. At Bexi, we understand the importance of generating meaningful conversations between brand and audience through amazing content. Reach out to us, we’ll be more than happy to show you what you can accomplish with our SEO services. 

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