Instagram Story Analytics: What do they say about you?

Instagram Story Analytics: What do they say about you?

Instagram has become one of the most popular social media platforms for brands to engage with their audience in an impactful way, and with the addition of Instagram Stories companies can reach viewers simple and fast.

But just like any other online content what good is it if it’s not performing. That’s why in today’s blog entry we’ll help you discover how your Instagram Business Account is performing story-wise and what does navigation mean on Instagram. Also, if you are interested in learning about good performance for your campaigns, learn which social media metrics you should keep an eye on.

How to view Instagram Story Analytics?

To check analytics for your Instagram Stories you’ll need to log into your Instagram Business or Creator account through your mobile device.

Once on the app: 

  1. Open the Instagram app and go to your profile
  1. Tap Insights Button
  1. Scroll down and press the arrow on the Create Story Option
  1. In this screen you can choose the time frame from which you want to see (you can go back as far as 2 years).
  1. You can also filter through metrics such as: reach or impressions.
  1. To see the analytics of a single story tap on it and then swipe up.

What does navigation mean on Instagram?

Navigation means how users viewed through your stories. There are multiple actions that  viewers can take when looking at instagram stories:

  • Back: Indicates the amount of recurring users that are interested in your stories.
  • Next Story and Exit: They are the people that are not interested but this does not necessarily mean your content is bad. Keep trying until the Back amount surpasses the Exit group.

How to use a tap sticker on an instagram story?

It sums the amount of people that clicked on a sticker on your instagram story. This is a great metric as it shows that not only you are providing interesting content to look at, but users are interacting with it.

Does instagram notify when you screenshot a story?

No, it does not notify the Original Poster that you took a screenshot. However if someone screenshots a disappearing image on an Instagram Chat, the sender will be notified.

What does exited mean on an Instagram Story?

Like we said, exited means the user is not interested in that particular story. But to be more specific, the “Exit” number means that people swiped out of your story.

Its counterpart is “Next Story” , which means people press the screen to jump from one story into another from the same profile.

What does impressions mean on an Instagram Story?

Impressions are the amount of times your story was viewed. This differs from reach as one account can see a single piece of content multiple times. Impressions are often tied to insights such as engagement and brand awareness.

In conclusion…

The way people see or don’t your stories can say a lot about if the content is engaging with them. That’s why it is crucial to understand how to review your Instagram Story Analytics to define if you are on the right track or there are changes that need to be made.

If your numbers aren’t what you expected. Don’t worry, we can help you become the internet’s next big sensation with our Online Advertising Services.


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