How to use TikTok? – A Beginner’s Guide
There’s no denying that TikTok took the world by storm. With an average of 1 billion active users per month it is the place to be for influencers, content creators, and of course… brands. If you are not on TikTok, you are missing out on a huge opportunity to reach a bigger audience and create an instant connection with them.
In today’s blog post, we will cover the TikTok basics from using the platform to common questions such as: how often to post on TikTok and what are the best times to do so.
So strap in ‘cause we are diving deep into how to get your business started on the world’s most popular social media platform!
Getting Started – What exactly is TikTok?
If you are reading this, chances are you are not familiar with TikTok at all, not only with their interface but with the platform’s culture as well.
Oh yes, just as Instagram was made to share the highlights of our day, TikTok users are open to a wide variety of content that goes from lip-syncing videos to life-hacks, video tutorials and more.
But don’t worry, you’ll get the hang of it.
TikTok is a social media platform created in China, back in 2017. A couple years later it expanded globally until becoming the phenomenon it is now. Its main form of content are short vertical videos of a maximum duration of two and a half minutes.
For the sake of this entry we’ll assume you have a TikTok account already but don’t know what or when to post. So let’s start with the most common questions new content creators have.
Which TikTok hashtags to use?
Just as any other Social Media you can catalog your posts using hashtags related to your content. But (and this is where TikTok triumphs over other social platforms) there are multiple hashtags created with the purpose of helping you reach new audiences that might like your content but are not actively looking for it.
These are the top 10 TikTok Hashtags you need to use:
Where are TikTok videos saved?
Did you know that you can download any TikTok on your mobile device? They are saved on your device’s Camera Roll and the best part is that you can post them anywhere you’d like. This can help your brand find out if your TikTok content can work on other social media such as Instagram or YouTube. (Yes, the famous online video platform was losing users and decided to implement their own TikTok-esque viewer to no avail)
How often to post on TikTok?
TikTok recommends uploading from 1 to 4 videos a day. Now this might be achievable if you already have a huge content library to cut in bite sizes, but for most small businesses this might be an impossible task without the help of a production/marketing team.
A more realistic approach would be creating from 5 to 10 short videos, upload them on the same day and see how they perform. Now as a newcomer you’ll need to make a bigger effort on listening to your audience. See which video is performing better, which one has the most likes or the most comments.
Then you can move onto creating a content calendar focused on what your audience enjoys.
What are good times to post on TikTok?
If you are looking for higher levels of engagement, you must post at the following times:
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 PM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
Keep in mind they are all in EST time zone.
How to edit TikTok videos after posting?
Once uploaded a video there’s not much you can do once a video is uploaded. Nonetheless we suggest before sharing a new video with the world, save it on your “Drafts” so you can revisit it and make any changes you see fit.
TikTok User Search
The search option on TikTok allows you to find more than users. Widen your horizons and look for trends you can jump into. Press the magnifying glass on the bottom of your screen and type whatever you want to find, you can try: hashtags, users, sound bits, people, and more.
TikTok for Business
As of now, we only covered the user-side of TikTok. In order to get the most out of it for your brand we strongly suggest you activate your Business profile which will give you access to more in-depth analytics regarding your content performance.
To do so follow the steps:
- Open your Settings and Privacy tab on your profile.
- Tap the “Manage Account” option
- Press the option that says: “Switch to Business Account”
- Answer the questions and you are all set!
TikTok Ads Manager
We would need a whole blog post to cover every aspect of promoting your business on TikTok. If you want to promote your brand on TikTok through ads, you’ll need to set up a business account. (This is different from the one above as here you can create ads and campaigns).
Visit the following page to start setting up your account: https://ads.tiktok.com/i18n/signup
Once you enter your email or phone number and password you’ll fill out a form with your business information.
NEED HELP SETTING UP THE ACCOUNT
Just like any other social media platform it is important to know how the content is performing. To check your analytics do the following:
- Go to your profile
- On the top right corner tap the three lines and press the “Creator Tools” option
- Press Analytics
- Now see how your content is performing. Note: you filter the results by date or by metric.
TikTok Trends Right Now
Now that you have looked at your analytics, let’s boost those numbers. Like we mentioned before, there are multiple hashtags and types of content that are currently trending. The best way to discover them is to head over the search screen and see what other people are looking for.
Nonetheless, here are our favorite TikTok Trends (as of May 2022).
- Posting your Most Viewed TikTok Sticker
- No One Can Stop Me Lip-sync
- About Damn Time Dance Moves
- Fast Forward Trend
- One Thing About Me
Note: Keep in mind these are trending in the United States as we write these blog posts. Type of content may vary depending on the country you are in.
TikTok vs Other Social Media
Now, you might be wondering how TikTok holds up against other social media? Depending on what your business is about you will find better performance on a specific platform. For example you wouldn’t upload a video of you dancing on your PJs to your LinkedIn profile, would you?
But how exactly can you find out if TikTok is for you?
TikTok vs Snapchat
This is a no brainer, Snapchat has fallen from the popularity list as its users went back to Instagram. But if you are looking to compare the two, here are the things you need to consider.
- Snapchat has 332 million active users, TikTok 1 billion. (More than triple the amount)
- Snapchat is for 1 on 1 communication whereas TikTok prioritizes discovery and awareness.
- Trust us, just go with TikTok.
TikTok vs Facebook
Although Facebook is more open to different types of content, here’s what you need to have in mind when comparing it with TikTok.
- Facebook is geared towards building a community whereas TikTok can help you reach a bigger audience.
- Facebook performs better when you have a following, but with TikTok it is easier to create one.
- TikTok gives you the chance to make a great first impression but Facebook has a more lasting impact on new followers.
Bottom Line: Facebook is great to retain followers and interact with a well-built community, TikTok on the other hand is more to get discovered and drive new users to your brand.
TikTok vs Reels
Reels is not a social media platform but a content form. To be more precise, it is Instagram’s answer to TikTok. Both feature short vertical videos. In fact, they are so alike that many brands upload the same content on both platforms.
We suggest you give it a try and see where your content performs the best.
TikTok vs YouTube Shorts
Just like Reels, YouTube decided to jump on the short-video frenzy and launched their “Shorts” section. Again, we suggest you upload the same content both on TikTok and YouTube Shorts.
The only difference here is, YouTube Shorts tend to perform better on channels that have a following (many subscribers). If this is not your case we suggest first ranking up your subscriptions and then start posting your short videos.
TikTok vs Instagram
Now for the main event, the two biggest contenders of the moment. Instagram has been boosting their “Reels” section for a while, but is it enough to beat TikTok? Let’s compare them.
- Although there are multiple ways to upload videos to your Instagram account, TikTok provides better performance.
- Instagram priotizes quality over quantity. Better content will lead to better results.
- TikTok is the other way around, the more content you upload the more people will see it. (Especially if you used any of the hashtags we mentioned above).
By the end of 2021, Instagram had an average of 2 billion worldwide active users, double what TikTok had. Nonetheless it is important to mention that just like Facebook, Instagram performs better with brands that have somewhat of a following and awareness. If you want to reach a newer audience, TikTok is your undisputed champion.
Most Popular on Tiktok
To end this blog entry let’s talk about content. Although we would love to do the work for you, this section’s goal is to inspire you and give you ideas that will help you get started in the TikTok world.
TikTok Influencers 2022
With such wild numbers, it’s hard to say who’s the TikTok king and queen as the positions may change overnight. We made the count and made our own top ten TikTok Influencers list.
|Loren Gray||@lorengray||53.6 million|
|Rodrigo Contreras||@elrodcontreras||34.5 million|
|Charli D’Amelio||@charlidamelio||122 million|
|Brent Rivera||@brentrivera||40.1 million|
|Naim Darrechi||@naimdarrechi||26.8 million|
|Sameeksha Sud||@sameeksha_sud||24.5 million|
|Savannah LaBrantemail@example.com||28.3 million|
|Gil Croes||@gilmhercroes||33.6 million|
|Kyle Thomas||@kylethomas||29 million|
|Garima Chaurasia||@gima_ashi||21.3 million|
Fun Fact: Have you heard of the international superstar and singer Bella Poarch? She was a TikToker that went viral due to her lip-syncing videos and facial expressions.
Which TikTok has the most views?
To become the best, you need to see what other people are doing. Here are the TikToks that have the most views for you to get inspired.
As you can see, video effects and camera tricks will take you to TikTok stardom.
It’s a wrap!
As you can see there’s no straight answer on what TikTok content will work as trends change in a blink of an eye. But what we do know is that users are looking for entertainment even if it is through short videos.
Don’t be afraid to jump into the TikTok bandwagon, chances are you will benefit from it as people are finding new content creators, brands, and trends every single day.
Plan what you want to communicate and try to find a funny, non-explored side to it. The more original you are on TikTok, the better.
Do you still crave more information on social media and digital marketing? Head over our Resource Center and learn more about how to make it big on the internet.