Marketing Leaders: How to Manage a Marketing Team While Working From Home

Marketing Leaders: How to Manage a Marketing Team While Working From Home

With the COVID-19 pandemic forcing many companies to direct their employees to work from home rather than coming into the office, more and more marketing leaders are finding themselves in the difficult position of keeping the trains running on time in a world where face-to-face leadership is suddenly not an option.

While we all look forward to the day when we are able to return to business as usual, there is certainly plenty of work to be done. For us, managing a marketing team working from home is a much more doable task than you might realize.

If you have been charged with managing a marketing team while working from home, the good news is that there are a wide range of tips and strategies that you can employ in order to bring the best possible results out of your team and keep things running just as smoothly as they did when you were all under the same roof.

If you would like to continue managing a successful marketing team while working from home without interrupting or upending your team’s results and productivity, here are a few tips that could help.

Project Management: Make Use of Collaborative Working Tools

Market Research showed a growth in the freelance economy and the trend toward working remotely more frequently has increased the range of online collaborative working tools designed to make collaborating with remote employees as effective and efficient as possible.

Platforms such as Asana, Slack, and Google Docs are all ideal tools for helping to manage a team while working from home, helping you communicate directly with team members, send and receive documents, assign tasks and track their progress, and much more.

If you are put in charge of managing a marketing team from home, getting your team signed up for one or more of these valuable collaborative working tools should be step number one.

Communication with the Marketing Department is Key

When it comes to managing a marketing team, a lack of communication is the enemy of good results. If you suddenly find yourself having to manage your team while working from home, it is critical to ensure that communication between you and your team members does not suffer.

This entails being as detailed and thorough as possible in your written communication and encouraging your team members to contact you with any questions or concerns that they might have.

Effective communication while working remotely requires a little more attention and dedication than in-person communication requires, but it is a critical ingredient for the continued success of your team.

Create a Schedule for your Marketing Plan

To some degree, managing a marketing team from home will require you to accept a certain level of flexibility when it comes to the hours that you and your team will be working. With that said, structure and scheduling is something that you should still employ when possible.

Requesting that your team members make themselves available during normal business hours may or may not be an option, but either way, you should consider developing a schedule where everyone is online working and available for collaboration at the same time.

Creating a schedule that works for everyone in these unprecedented times might be a challenge, but keeping your team on a set schedule when possible will certainly boost their productivity and efficiency.

Set Clear and Actionable Goals

As the leader of your company’s marketing team, it may fall to you to define the goals that you want your team to accomplish during the period of working remotely.

Given the unusual working situation that the COVID-19 pandemic has forced in many areas of employment, it is highly possible that the goals you have for your team will differ during these times from the goals you might typically set.

Or, if you are an optimistic go-getter you may wish to make it clear to your team that you intend to set and meet the same goals that you had set before you and your team were forced to work from home.

Either way, you will want to set clear and actionable goals for your team and communicate those goals clearly so that your team members will fully understand what is expected from them during this period of transition.

Create a Plan for Transitioning Back to Business as Usual

Be it days or months from now, there will be a time when the American economy eventually reopens its doors and employees that were working from home during the pandemic are asked to go back into the office.

While this transition back to business as normal certainly won’t be as challenging as the transition to working from home was, it will still be a period of transition that needs to be planned for.

As you go about restructuring the goals you ask your team to achieve and how you communicate those goals, you’ll also want to be working on a plan to transition your team back to business as usual once they return to the office.


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