How to Create Your Facebook Ad Campaign: A Step-by-Step Miniguide
Creating a Facebook Marketing campaign is easier than it sounds. You just need to get familiar with the “Facebook Ads Manager”.
But, let me start from the basics:
What in the world is the Facebook Ads Manager?
The Ads manager is where you go to create and manage your campaigns, think of it like your “ads control tower”. From there you can:
- Set up Facebook ad campaigns
- Create new ads
- Manage Facebook ad bids
- Target your desired audiences
- Optimize your ad campaigns
- Keep track of your campaigns’ performance
- A/B tests for your Facebook ad campaigns
How do you access your Ads Manager?
Easy, there are 3 ways:
- Use this link. It will take you to your Ads Manager account.
- Click on the drop-down arrow in the upper-right corner of your Facebook page and select “Business Manager” in the drop-down menu.
- Use Facebook’s Ads Manager mobile app to access and manage your ad campaigns anytime and anywhere.
Now, lets jump to the fun part:
How to Set Up a Facebook Ad Campaign?
I know it looks daunting, but it’s actually pretty easy. From the “campaigns” tab, click on the green “+Create” CTA to create a new campaign from scratch.
Facebook does a good job to guide you through creation. Once you’ve selected to create a campaign, you’ll see this:
Now, let me walk through the whole process in 5 simple steps:
Step 1: Select Your Campaign Objective
Choosing your objective is important, as it will be used to determine other elements of your campaign such as available ad formats, bidding options, and the way it optimizes the campaign.
You should always select the objective that best reflects your desired outcome for the campaign.
Facebook lets you choose from a handful of campaign objectives that match your advertising goals. For example, if you are looking to drive traffic to a physical location you would use “Local Awareness”. If your end goal is for people to submit information to you via a lead form, then you should select the lead generation objective.
Here’s the complete list of Facebook campaign objectives available:
|Brand awareness||Video views|
|Local awareness||Lead generation|
|Traffic||Product catalog sales|
***Tip: After you select your objective, you can also choose to create a split test on the campaign or optimize your budget. Creating a split test, or an A/B test allows you to run experiments and collect data that shows you the best performing creative, placement, audience and delivery optimization strategies.
Now, let’s name your campaign!
Step 2: Give Your Ad Campaign a Name
It is very important to adopt useful naming for your campaigns when you start with Facebook advertising, so you can easily organize your campaigns as you scale and run more of them. It also sets you up for hyper-efficient reporting later on when it comes time to analyze your results.
***Tip: You should always include the date range the campaign will be running in your campaign name.
Step 3: Set Up the Audience Targeting
Setting up the right Facebook target audience is super important for the final results of your advertising. Facebook offers a lot of powerful ways to target audiences. In this phase of your campaign setup, you have two options:
- Create a new Facebook target audience
- Use a Saved Audience
Now, this is what your audience section looks like:
As you build your audience, Facebook will display your estimated daily reach and tell you if your audience is too big, too small, or if it’s just right using the meter.
***Tip: You can target “likes” or interests on Facebook, behaviors or demographics, and create very specific audiences to target in your campaign.
Step 4: Set Up Your Ad Placement
By default, Facebook will have “automatic placements” selected which can include Facebook, Instagram, and Audience Network, but generally will use the placements optimized to give you the best results.
You can also choose to edit your placements if you have some data on what placement works best for you.
The full list of ad placements are:
- Instant Articles
- In-stream videos
- Right column
- Native, banner, and interstitial
- In-stream videos
- Sponsored messages
***Tip: While Facebook does a pretty good job auto-optimizing your ad placements, the cost-per-results can differ deeply, depending on the placement you’re using. This is why split testing many elements of your campaign is extremely important to do.
Step 5: Set Up Your Facebook Ads
This is the final step of your campaign creation process, you can select your preferred Facebook ad type and insert your ad images and copy. There are two options here: you can either select an existing Facebook Page post or create new ads:
I hope this quick step by step guide was helpful for you. Now that you’ve got a general overview of how the Facebook campaign setup works, take it to the next level and reach your goals even faster with the help of the professionals! Discover how at Bexi we can optimize your Facebook Ad Campaigns to drive better results without breaking the bank.