Digital Ad Campaign Case Study

Increasing Return on Ad Spending by over 800%
“Our core business is professional services and software development. We needed to find an agency that could offset our in-house skills & resource gap. We needed the whole gamut of Digital marketing, e.g. Lead Gen, SEM, PPC, MarTech Ops, and more.
After our first 12 months with Bexi we are confident in a strong future ahead.
Bexi brings in-house talent who are true specialists in their fields. The Bexi leadership team is actively involved in our partnership and ensuring strategic oversight is always informed by data, research, and vast experience in our industry. We sincerely feel that we have found a partner rather than just another vendor. We look forward to many years of growth ahead of us!”
“…We needed to find an agency that could offset our in-house skills & resource gap… After our first 12 months with Bexi… We sincerely feel that we have found a partner rather than just another vendor…”
– Andrew J. Herkert, M.A.
Co-Founder, Vice President of TruScribe

Case Study Analysis:
The Problem

TruScribe, a service company, was spending thousands of dollars on online advertising without seeing any results. No matter how much they tried to promote themselves on Google Ads, their monthly incoming leads from their campaigns were almost non-existent, which led them to distrust digital marketing’s effectiveness.

With a big marketing bill overshadowing any effort to drive business, they decided to give it one last shot to online ads, but this time they were going to ask for help.

The Strategy - Optimized Online Ad Campaigns

Our mission was to demonstrate there are always new customers out there, companies just need to develop the right strategies to reach them. To do so, our team of marketing strategists came with the following solutions:

Brand Funnel
Development

Targeted Ad
Creation

Marketing Budget
Allocation

Carrying out the strategy

We developed a funnel to determine the messages we needed to develop to reach everyone: from the very first visitor-brand interaction to becoming a recurring customer. After various exploration calls and interviews, we took their generic messaging and morphed it into custom ads that touched on pain points that peaked interest and drove conversions.

Lastly, to reduce the spending we correctly allocated their funds in different channels and campaigns. All of this ultimately translated into a high return on ad spend (ROAS).

This is what we achieved

After a little less than half a year, these are the results…

93

SQLs in just 4 months.

878%

Increase in their
Return on Ad Spend.

1.02M

Ad impressions across
multiple platforms.

157.87%

Increase in website traffic.

To sum the Case Study up

Are you willing to give Digital Marketing a shot? Discover in a quick 15-minute call how we can help your brand reach the right audience.
Just like we did with TruScribe.

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