It’s safe to say that Instagram has become an essential part of our everyday life. The platform that began as a photo-posting app has grown into a source of income for creators and a new sales channel for businesses.
The active reported users have held steady around 1 billion people.
That’s why focusing on Instagram growth should be a priority in your social media marketing campaign. But, what defines Instagram growth? For many, it’s the number of followers you have and gain. But to get these new followers, you have to have a combination of increased account engagement, brand exposure, and compelling content.
Posting continuously sets up an expectation for your followers to look forward to the next post. Whichever schedule you commit to, just make sure it’s a consistent one. Take a look at your posting schedule, posting frequency, and content quality.
For the most consistent engagement, Tuesday to Friday between 10 a.m. and 3 p.m. are the best times. We recommend you go into your analytics and find the best times to post for your brand.
Engagement is no longer relegated to in-feed posts. It now includes metrics such as Story replies, views of IGTV episodes, and Story mentions. More content types mean there are more opportunities to increase your engagement rates and, consequently, your organic Instagram growth.
If you’ve only done in-feed posts or tried out Stories sporadically, I recommend committing to a few Stories a week to establish consistency and plan content for it.
The most tried-and-proven method of growing your Instagram organically is to actively engage on your account. That means taking the time to leave comments on followers’ posts, answering questions, and reposting user-generated content.
If you’re able to provide your followers with more than company announcements, then you’re more likely to gain a loyal following that extends beyond social media.
Increasing your engagement time is a long-term strategy that will help grow your account over time. The relationships built from this are stronger than one-off interactions.
Now let’s start growing those followers! As you utilize these strategies, check in on your analytics to see how your account is growing. If there are large peaks on certain days, see what type of content was posted and how people are engaging with it.
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