Get more clients through social marketing: 5 tips
The 2020 global pandemic brought with it a huge wave of changes and our lives turned over in the blink of an eye. Restaurants, cultural venues, retail stores, global conglomerates, small businesses. Suddenly every single type of business was faced with brand-new challenges and needed to adapt to a new digital order as fast as they could to survive and thrive through the crisis.
Now, over a year after the shock, businesses are still trying to adapt to the new normal by navigating through different tools such as digital marketing. In simple terms, digital marketing is the component of marketing that utilizes the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
If you are digital marketing your business for the first time or are trying to boost your reach, there are many different strategies to consider. We gathered 5 useful methods to up your game and increase your clients:
Know your audience
First and foremost, before you start ANY marketing effort, you need to understand your clients and the challenges they are facing. I can’t stress this enough, you need to be able to solve a problem for your customers to get them interested in your business. Part of this is just understanding the current climate; by understanding your market and staying up-to-date on news in your industry, you should be well versed on the basic challenges that might impact your strategy or talking points. It is also recommended to survey customers however possible so you can quantify how many of them are struggling in specific areas. Once you know the problems your customers are facing, you can work backward to create your digital marketing communication strategy.
Social media has become a huge resource for marketing businesses of all types and sizes and no matter your size or nature, you can benefit from a well-planned online presence.
Always keep in mind to branch out into as many platforms as possible, every channel has its own strengths, and you can certainly benefit from each one. Also, visual content is the easiest way to engage a potential customer, so focus on images and videos to get the best return on your efforts.
You don’t have much time to spare on creating multiple pieces? No biggie! Create digital marketing campaigns in just a few clicks with Bexi. No learning curve, easy to use. Lastly but most important, use your social media for marketing your website by including links that lead readers to your site.
Even with everything going digital, it is still worth taking the time to reach out to your nearby customers. Local advertising has largely been forgotten about by some businesses, keep in mind that local customers can be your support network through tough times.
Find new ways to connect with them through events, promotions, or whatever makes them feel appreciated. Plus, local advertising can easily overlap with your online and social media marketing. Try posting on local Facebook pages where advertising is permitted, placing a radio ad, or paying for local internet marketing.
Advertising online has become so common that sometimes new businesses forget about other types of marketing altogether. However, if you are looking for a relatively simple way to expand the reach of your marketing strategy, one easy way is to simply spend more money on online ads. Is this because it is effective, though?
This type of advertising works better for some businesses and demographics better than others and like a lot of marketing, its primary strength may lie in increasing brand recognition. Launch your first campaign today!
Unlike many other types of marketing, networking with other businesses often costs you very little. The key is to find the right venue and the right people to talk to. Have an idea in mind of what you hope to accomplish when you strike up a conversation, and even if the conversation doesn’t meet your goals, always pass along your business card.
Also, the best way to motivate your customers and keep them interested is to give them a great experience while working with your business. But, if you want to generate additional business, you can also try offering rewards through referral or loyalty programs.
No matter which type of marketing you decide to focus on, always remember to pick appropriate venues and ads for your business, to focus your efforts on the right customers and business connections.