Connecting your digital marketing to Facebook
Facebook is still one of the most popular and widely used online social platforms, providing brands and businesses with an opportunity for maximum visibility when implementing a Facebook marketing strategy.
Like most things, the toughest part is simply getting started, but don’t panic, we are here to help you out with a short five-step guide to take off with your Facebook marketing.
Set goals for Facebook
Like any other marketing strategy, your first step should be setting the right goals. But to do that, you’ll first need to do a little research to ensure your plan is attainable through the platform.
This is easy if you already have your social media goals in mind, but what if you don’t have clear Facebook goals yet? Well, here are some that are a great place to start.
Increasing the quality of sales: Improving the quality of sales starts with better targeting. Through a well-planned Facebook marketing strategy, you reach your target audience more efficiently.
Adding more value: Facebook can better nurture customers, improve awareness, and provide more resources to your audience. Make Facebook your go-to source of information.
Better pulse on the industry: With the help of social media monitoring tools, you can track, listen, and report on all social conversations revolving around you, your competitors, or the industry.
Smarter growth: Reducing churn, limiting spending, and increasing acquisition, are all parts of a successful business, but Facebook can help you in each of these areas. Whether it’s through ad spend, increased targeting, or more social selling, addressing your Facebook marketing strategy can help you get closer to these goals.
Know your audience
Understanding who is on Facebook and what your current audience breakdown looks like will be important in determining which Facebook marketing strategies you should employ and how.
Spend some time getting familiar with your own Facebook demographics using Facebook Page Insights.
Engage proactively with your audience
Most social media channels are built as networks to connect with others. As a brand, it means conversation and engagement should never be put on the back burner.
Try to be a community to your audience. Facebook is a great place to hold industry chats or discussions, whether it’s with a different audience or your own customers.
Schedule your Facebook content
Content creation is an important component of any social media strategy. On Facebook, you have many more choices on the types of posts you can use. This ranges from Stories to status to Group posts.
With the selection of options come the specific types of content your audience is interested in, which should also be kept in mind while evaluating the techniques for marketing on Facebook that will work for you best.
Scheduling and planning your calendar makes it easier for you to see where gaps are in your posts.
Here are a few tips for you to plan around:
- Wednesday is the highest recommended day to post.
- 11 a.m. and 1 p.m. on Wednesday is the most engaged time on Facebook.
- You’re safe to post weekdays between 9 a.m. to 3 p.m.
- Sunday is the least engaged day of the week.
- The least recommended times include early mornings and late at night.
Track & analyze
The last step to creating a strategy is to keep an eye on the metrics you identified earlier in your goal setting and analyzing the results. This also includes determining your ROI. And don’t forget to see how you measure up against the competition.
Now you can begin plotting your Facebook marketing strategy.
We know it looks like an overwhelming task, but there’s no need for you to stress over it, we have your back. Bexi is an all-in-one platform that will help you create digital marketing campaigns quickly and easily connect to your Facebook Page in just one click. With Bexi, you will be able to reach your marketing goals painlessly by generating unlimited, performance-based digital campaigns. Sign up for FREE!