Digital Marketing

Benefits of an AI-powered Marketing Strategy

Benefits of an AI-powered Marketing Strategy

How can you leverage the strength of artificial intelligence for your company's marketing? What can artificially intelligent algorithms and machine learning do for your advertising strategies? Artificial intelligence is primarily used to crunch large sets of data, and when it does, it is able to make refined predictions about user behavior. Here are some of the most important ways in which AI is being used today.

Artificial Intelligence Analyzes User Behavior
How can you determine whether your marketing strategy is working? AI. AI can crunch large volumes of data to identify patterns—patterns that reveal which items of marketing content is proving to be most successful. Artificial intelligence can be used to draw fairly important conclusions, including which content is reliably funneling users towards conversion, where users are most frequently abandoning sales funnels, and what attributes make a user more likely to convert.

User behavior metrics are likely the most important aspect of developing a well-rounded marketing campaign. Modern marketing strategies involve a large amount of testing and number crunching. AI can make the process of testing far easier, taking into account far greater volumes of variables than human analysts would be able to.

Artificial Intelligence Can Personalize Content
Personalization is more important to marketing now than ever before. Through AI and user tracking, content can be personalized to appeal to individual users. Social media platforms have already begun doing this, using algorithms to create a feed organized by what a user is most likely to be interested in. eCommerce platforms can use AI to a similar effect, automatically determining what content someone might be interested in based on their previous interests and hobbies.

"Suggested content" and "suggested product" portions of a website can use AI algorithms to determine the products, services, and content that each user is most likely to be interested in.

Artificial Intelligence Aids in Content Creation
While artificial intelligence can't yet create content on its own, it can provide a role in content creation and curation. In addition to personalizing pages to individual users, AI can also crawl content to identify information that the audience as a whole is likely to be interested in. This information can then be processed and shared.

AI is skilled at being able to pull together large volumes of information that may be related, categorizing and tagging it—even if it can't reliably generate content on its own. When used for content generation, AI can be used to collect data that is then refined by human eyes. This can be an easy way for a website to maintain its content.

Artificial Intelligence is Growing in Media Analytics Skills
Artificial intelligence is now able to identify content in photos, videos, and music. In the past, AI was hindered by the fact that it could only be used to analyze text. Now, AI can be used to categorize and analyze all types of media, whether visual or audio. Moving forward, this will mean that AI will be able to categorize and identify digital media, as well as ranking this media by effectiveness. This is perfect for the optimization that must be done throughout a marketing campaign.

Ultimately, artificial intelligence is at a place now where it can facilitate—but not entirely replace—many areas of marketing analysis. In the future, AI may be able to take on an even more dominant role. If you're interested in how to leverage the power of artificial intelligence for your company's marketing strategies, contact the experts at Bexi.

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